Turn on the television any time of the day and one thing you cannot escape watching is(no, not the Saas Bahu crap) advertisements. Notice more closely and like me, you'll wonder exactly what are they trying to sell us? Toothpaste ads sell us the idea that a "fresh" breath will attract chicks/dudes as the case/preference might be! Car ads encourage us to keep up with the Joneses, Election ads sell us the idea that a certain candidate is "stronger" than the incumbent, cell phone ads sell us the concept of "identity" (I wonder how many of us would be unique once we'd have bought that specific brand of cell phone), fairness cream ads sell us the idea of "beautiful" skin (What backward society do we live in, that the skin color rather than a person's personality matters more?), bottled water ads sell us the notion that bottled water is safer than tap water (even as scientists the world over have reached a consensus that bottled water is in fact carcinogenic).
Having said all that, I hope you see what I'm trying to put across here. What these advertisements are selling us, is not products or services. It is fear. Pure, unadulterated fear. The fear of being a social outcaste for having bad breath (and thus selling a surgical antiseptic as a breath freshener), the fear of losing a job because of dark skin, the fear of falling ill because of using a random brand of soap, the fear of losing teeth to cavities for not using a specific brand of toothpaste and so on.
Bottom line is this: the air we breathe is polluted, the water we drink is tainted with chemicals, and the food that we eat is impure with all the pesticides in it. We are a much vulnerable species with all the things that we do to ourselves. We drink Coke/Pepsi instead of water when we're thirsty, we eat potato chips instead of proper meals when we're hungry, and we go to oxygen spas instead of heading out to the mountains when we need fresh air. They say that the average lifespan the world over has increased. But at what cost? We live faster and more impatient lives, and we glorify that fact. Or do we? Are we placing our short term goals on a higher priority than our long term objectives? Are we missing the forest for the trees?
I don't know. But I don't like what I see.